Sep 21 – Oct 4, 2026

While you were out

Eight projects. What got done, what is still open, and where to click for the details. Updated Oct 4.

Quotes out

$5,261to$60,093

Lowest to highest of the estimates sent. Totals as quoted to the client.

Biggest opportunity: Magic City Casino. It could be our largest campaign, potentially six figures or more, if we play our cards right.

Needs you

Van rental invoice for Neil Nunez (Mercedes Medical Centers). Invoice n24052, $1,800.00 balance due. Amount is from the Sep 22 QuickBooks notice. The invoice link shows the current balance.
View invoice ↗
Touch base with Joaquin and Madrinas on the Mercedes edits.
See details

Checkmate Coatings

Waiting on client

Client contact: Zach Dade, the new creative on the Comcast side. He came in through Brian.

Done

  • Call with Zach on Sep 21 to walk through scope.
  • Proposals submitted to Zach. Each spot is quoted two ways: Traditional and Full AI.
  • Quoted: Spot 1 at $6,538 Traditional (3D) or $5,261 Full AI. Spot 2 at $8,608 Traditional (2D) or $7,130 Full AI.
  • Estimates follow the Potomac “You’ve Got Voicemail” format and day rates.
Spot 1: ChesterMascot spokesperson over live-action plates
Traditional (3D) · $6,538 ↗ Full AI · $5,261 ↗
Spot 2: Fully animatedFlat-style spot
Traditional (2D) · $8,608 ↗ Full AI · $7,130 ↗

Outstanding

  • Waiting for Zach to pick a route for each spot.
  • Zach was to send the chest-piece animation file after the call.
  • Full AI route needs location plates and character reference sheets from the client.
  • Voiceover: the client leans toward the British actor who already voices Chester on radio. AI voice would save time.
  • Estimates exclude voiceover, jingle and plate footage. The client provides those.
  • Target launch is October, pending schedules and approvals.
Original email thread and scripts ↗

BillyRx (GLP-1)

In progress

Client: EAG. Contact: Willy.

Done

  • Creative campaign idea: The Open Door / La Puerta Abierta. A 28-minute bilingual (English and Spanish) DRTV block built around a :60 commercial.
  • Campaign microsite built for the concept.
  • Quoted for the 28-minute block three ways: Traditional at $60,093, Hybrid at $44,446 and All-AI at $36,086.
  • Animated :60 built as 3D motion graphics (version 1). Watch it below.

In progress

  • Estimates are sitting in Drive, ready for review.
Open Door microsite ↗ Motion video v1 ↗ Estimates (Drive) ↗

Magic City Casino

In progress

In progress

  • Initial creative idea is “I Told You So.”
  • Still a working concept. We are shaping it.
  • The big one. This could be our largest campaign, potentially six figures or more, if we play our cards right.

Outstanding

  • Nothing built for the microsite yet that is ready to share.

Elev8 (Miami Doral)

Waiting on client

Done

  • Went back and forth with the client by text a couple of times.
  • This is the new Miami Doral location, which is still being built. The client sent photos of their Tampa location instead. The two will be much the same, so the photos let us establish the brand world now.
  • Round 2 of the creative concept is submitted. It now includes date night, birthday parties and corporate events.
  • Quoted at $7,500 for six spots (two :30s and four :15s, English and Spanish).
  • Payment terms: 50% on approval, 25% at delivery of the first edit, 25% at final delivery.
  • Quote and creative brief handed to EAG to send to the client.

Outstanding

  • EAG sends the creative brief and quote to the client for final approval.
  • Client has not approved the spot yet. It is the working creative everything else builds on.
Round 2 creative brief ↗ Venue photos (Drive) ↗

Gramophone

Completed

Client: Comcast. Contact: Brian Averill.

Done

  • Project completed.
  • Brian reached out asking about pricing.
  • Sent Brian a full breakdown as a PDF: generation credits used, overages, and what we spent on credits.
  • Also sent a recap of what we learned along the way, our process, and how to refine it.
  • For reference, generation credits for a typical :30 spot run about $800 to $1,200 in hard costs, as of October 2026.

Outstanding

  • Invoice them for the extra generation credits. Credits only, not our time.

Mercedes Medical Centers

Needs you

Done

  • The last project was updated and the edits are in.
  • Joaquin accessed the computer remotely to make the corrections.

Outstanding

  • Touch base with Joaquin and Madrinas for the details on those edits.
  • Van rental invoice for Neil Nunez is still open. Invoice n24052, $1,800.00.
View invoice ↗

UM Health (Miami)

Paused

Done

  • Patient-education overview and the AI video walkthrough are built and live.

Outstanding

  • Completely paused. Zero updates from the client.
  • Our read: we probably will not get this one.
AI video walkthrough ↗

Covid Detox

Paused

Through EAG. Contracted scope is a TV commercial spot.

Outstanding

  • In limbo and completely paused. Zero updates.

New Advancements

New

Three things that have improved recently.

What is new

  • Motion graphics. Claude can now build and edit motion graphics very cleanly. The BillyRx :60 is an example: a 3D-animated commercial built as motion graphics.
  • Voices and music. ElevenLabs made big strides. Voices sound far more realistic, and its music now holds up too.
  • Multi-camera from one take. Seedance 2.5 turns a single generated camera angle into a multi-camera sequence. We used it on the BillyRx All-AI multi-camera sequence.
Motion video v1 ↗ Multi-cam clip ↗ In context on the microsite ↗